DARING TO BE DIFFERENT
Date(s) - March 5th, 2018
12:00 pm - 1:00 pm
Law firms are dizzyingly undifferentiated. Why? It’s a big question and not one that can be easily answered. Differentiation means doing different things, or doing the same things differently. Presented by Gwen Pengelly, Directory of Marketing & Client Development with Harper Grey, this month’s meeting will focus on why differentiation is important, why it is so difficult to attain by law firms, how to build a strategy to identify your points of differentiation versus points of parity, and more.
This session will be held at the Singleton Reynolds offices at 1200 – 925 West Georgia Street.
This event is for BCLMA Marketing affiliates only.
Please make cheque payable to Singleton Reynolds. Cheques may be submitted at the event or mailed in advance to: Attention: Joanne Maguire Singleton Reynolds 1200 - 925 West Georgia Street Vancouver, BC V6C 3L2
Reserve your tickets before February 28, 2018