Marketing Subsection – BD for a Hybrid World

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Date(s) - January 24th, 2022
12:00 pm - 1:00 pm


BD for a Hybrid World

Date: January 24, 2022

Time: 12:00 p.m. – 1:00 p.m. PT

Cost: Complimentary for BCLMA members, $10 plus GST for non-members

Location: Webcast

The adaptability of law firms has been tested since the beginning of the pandemic and the hybrid-style workplace appears as though it is here to stay. As a result, connecting and building relationships in this era of uncertainty has become vital to maintaining strong business partnerships. Navigating the challenges to thrive in the remote business development space is key to being productive moving forward. We’ve assembled a panel of experts to discuss these implications from a variety of perspectives (panel bios below):

Priscilla Martindale, Marketing & Business Development Manager at Richards, Buell, Sutton LLP
Claire Walker, Marketing & Business Development Manager at Norton Rose Fulbright
Sharon Murray, Director, Client Relations & Business Development at Blake, Cassels & Graydon LLP

Topics we’ll cover include:

  • BD Strategy for the interim
  • Lawyer BD engagement
  • Accommodating client comfort levels
  • Events – In-person vs Remote (or both)
  • Learnings from virtual programming
  • Navigating uncertainty
  • Risk aversion and mitigation strategies

Please join us for a lively discussion.

Panel Bios

Priscilla Martindale is a senior marketing professional who has been in legal management for 12 years. She joined RBS in 2016 as the firm’s Marketing & Business Development Manager, where she directs the development and implementation of firm-wide marketing initiatives focused on serving a diverse range of clients. Priscilla is responsible for all external corporate communications, and focuses on business development strategies that drive business. She provides direction to Practice Group Leaders and their teams based on goal-setting and planning, and oversees a business development program for Lawyers, with coaching at its core.

An active member of the Legal Marketing Association, Priscilla has served 4 consecutive Board terms including President and Co-Chair of Programming for the Western Canadian Region (previously named the Vancouver Chapter). She was invited to be the sole Canadian representative to sit on the International Legal Marketing Association’s Diversity and Inclusion Committee, where she is now serving a third term.

Claire Walker is the Marketing and Business Development Manager at Norton Rose Fulbright responsible for supporting the firm’s Vancouver office and Canadian litigation and disputes practice group.

In her role, Claire develops and executes strategic go-to-market plans for different practice areas and sectors at regional, national and global levels. Claire manages a team and provides guidance and advice to business leaders to deliver initiatives that support Norton Rose Fulbright’s organizational objectives. Claire has 15 years of marketing and business development experience, with over a decade of that in the ever-changing legal industry. A proven leader, Claire is past president of the Legal Marketing Association’s Western Canada region.

Prior to joining Norton Rose Fulbright, Claire worked in marketing roles at global organizations including The Coca Cola Company and Dassault Systemes.

Sharon Murray is a Director, Client Relations & Business Development at Blake, Cassels & Graydon LLP. She is responsible for the firmwide strategic direction and execution of business development, communication and marketing activities for a number of Blakes practice groups, industry teams and international initiatives. She also leads the events team and select projects including the marketing of the Firm’s innovation initiative and diversity programming.

Sharon graduated in law before studying marketing and joining the graduate program of an international beverage company. She has worked in marketing for over 30 years and has held senior roles in FTSE 100 companies and professional services organizations in the U.K., including Barclays Bank PLC, BT PLC and Orange S.A.; a division of France Telecom S.A, as well as acting as a consultant to businesses in a variety of industry sectors in the U.K. and Canada.

Payment Information

Cheques payable to BCLMA: PO Box 75562, RPO Edgemont Village, North Vancouver V7R 4X1 or by credit card call 604 988 1221

Reserve your tickets before January 21, 2022


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