Branding for the HR Professional

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Date(s) - March 11th, 2020
12:00 pm - 1:30 pm

Hyatt Regency Hotel
655 Burrard St
Vancouver, British Columbia


Please join us in welcoming Rhogene Dadashzadeh, Business Development and Marketing Advisor, Bennett Jones Vancouver, to our March session ” Branding for the HR Professional”.

Rhogene will present on Human Capital Trends, and, both defining your unique personal brand and establishing a brand that is deliberate for your career aspirations and experience. She’ll also discuss the importance building a profile with key stakeholders in your organization.

We look forward to seeing you!

Profile – Rhogene Dadashzadeh, Business Development & Marketing Advisor, Bennett Jones

Rhogene is an innovative business development and marketing professional specializing in the instigation and implementation of transformational change and strategic initiatives. She focuses on optimizing tertiary spend that supports the delivery of core business priorities and objectives to increase stakeholder engagement, client satisfaction, and the likelihood to recommend, all while reducing client churn resulting in record ROI and growth.

Rhogene’s perspective and approach are informed by over 15 years of experience in the corporate, professional services, and not-for-profit sectors across a variety of industries and specialties, including telecommunications, think tank, major stadium sports and entertainment productions, among others. With a strong business acumen and extensive experience in building complex multi-platform strategies and business cases, Rhogene regularly participates in executive leadership teams acting as a strategic advisor, providing operational recommendations; including as part of the TELUS’s Customer First campaign, which resulted in industry-leading customer satisfaction ratings.

Active in the community, Rhogene is currently serving on the committees for VGH & UBC Hospital Foundation Night of a Thousand Stars, Government House Foundation (BC) Inaugural Spring Reception, and the Big Sisters of BC Lower Mainland Luminary Soiree. In leading the go-to-market strategy and rebranding of the Big Sisters of BC Lower Mainland annual fundraising gala five years ago, leading to five consecutive record revenue years. In 2019, the Soiree raised $912,000 establishing it among the major annual charity events. Rhogene has also served as Vice-Chair of the Board of Directors for the MS Society – Vancouver Lower Mainland Chapter (2012–2017).


Baby Spinach and Red Romaine

Ocean Wise Herb Salmon

Strawberry mousse cake


Payment Information

Please make cheques of $50.50 (inclusive of gratuity & $2.40 GST) payable to BC Legal Management Association. Cheques may be mailed in advance to PO Box 75562, RPO Edgemont Village, North Vancouver, B.C. V7R 4X1 or brought to the meeting. Any questions can be directed to Bria Taker (

Reserve your tickets before March 7, 2020


Bookings are closed for this event.

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