Rules of Engagement: Rethink your marketing approach for better results now
Date(s) - June 17th, 2019
12:00 pm - 1:30 pm
Borden Ladner Gervais LLP
Waterfront Centre 1200 – 200 Burrard Street
Vancouver, British Columbia
Most successful legal marketing teams get ahead by understanding the legal landscape of today and how their approach should pivot in response. They make smart choices when allocating marketing budgets and human capital, use actionable intelligence, invest in marketing technologies and, ultimately, their firms win more business. Let’s explore how you can take your firm and existing marketing and business development foundation to the next level in this competitive environment. Join us!
Takeaways for this educational session will include:
- How to allocate your marketing resources to best support your firm’s goals, size and position
- How to use your existing data to inform marketing priorities
- Why marketing technologies are gaining serious attention from leading firms
Presenter Susan Van Dyke has worked in legal management since 1996, first in-house for three different Vancouver law firms, before starting a successful consulting practice that grew to include a marketing agency. She founded the Vancouver Legal Marketing Roundtable Group which represented more than 10 of Vancouver’s largest law firms. This group developed into the first international chapter of the Legal Marketing Association, and Susan served two terms as Chapter President (2008 and 2009) and is currently serving as President-elect. In 2010, she served as the only Canadian elected to the international Legal Marketing Association Board of Directors in that year.
Now, with more than 20 years of experience in the legal professional, she has worked on some of the most demanding large-scale projects of the profession and claims to have maintained her sense of humour throughout each challenge. She has advised on and implemented international merger communications, conducted marketing audits, built and enhanced small and massive websites, navigated firms through full-scale corporate identity reviews and more.
This session will be held at Borden Ladner Gervais LLP located at 1200 – 200 Burrard Street in Vancouver.
Cost of event is $20 for BCLMA members and $30 for associate members.
Please make cheques payable to Harper Grey LLP. Cheques can be submitted at the event or mailed in advance to: ATTN: Alexa Kingsmith Harper Grey LLP 3200 - 650 West Georgia Street Vancouver, BC V6B 4P7
Reserve your tickets before June 14, 2019
Bookings are closed for this event.