So much data, so little time – Getting the most from your Google Analytics (Marketing Subsection)
Date(s) - April 29th, 2019
12:00 pm - 1:30 pm
700 - 595 Burrard Street
Presented by Darian Kovacs of Jelly Marketing, this session will explore the key online metrics that law firms should be tracking with Google Analytics and show you how to share pertinent results with management in an easy to follow report. For those who outsource reporting to an external vendor, we can help you identify the questions you should be asking, and outline the tools you can use to either bring the reporting in-house, or be able to better monitor the service your vendor is providing.
Key takeaways from this session will include: ·
- What is the value of Google Analytics in the law firm context?
- How does reporting work?
- What’s the difference between Google Analytics and other reporting tools?
- What should I be paying for a vendor to provide reports?
- Case studies of reporting success with law firms
Darian Kovacs brings over 15 years of experience in marketing, communications and public relations. Through his award-winning company, Jelly Marketing, Darian has worked with various local, national and global brands building and executing on their digital & PR strategy. He’s been featured in BC Business magazine, Business in Vancouver and on the Canada Post training circuit. He is a contributor with Small Business BC, Entrepreneur, and both Rogers and Shaw’s Business Resource Centre on topics of Social Media and PR. Being both an educator and practitioner, Darian’s mix of stories, practical examples and takeaways leaves audiences feeling inspired and equipped to implement social media and PR strategies into their organizations.
This session will be held at Boughton Law located at 700 – 595 Burrard Street in Vancouver.
This session costs $20. Please make cheque payable to: Boughton Law Corporation. Cheques may be submitted at the event or mailed in advance to: Matt Aitken, Marketing Specialist, Boughton Law, 700-595 Burrard Street, Vancouver, BC, V7X 1S8
Reserve your tickets before April 24, 2019