Join us for an exclusive webinar tailored for the BC Legal Management Association, where we’ll dive into the essentials of Google Analytics 4 (GA4). As Universal Analytics has sunsetted, GA4 is now the go-to platform for tracking website performance, user behaviour, and marketing effectiveness.
In this session, we’ll cover:
- What GA4 is and why it matters
- How to set up and configure GA4
- Key integrations, including Google Tag Manager and Google Search Console
- Understanding GA4’s reports and insights
- Event tracking and key event setup
- Overcoming GA4’s limitations
Whether you’re looking to optimize your firm’s online presence, track marketing efforts more effectively, or simply gain a better understanding of your website data, this webinar will equip you with the knowledge to navigate GA4 with confidence.
About the Speaker
Ray is the Founder and Principal at RW Digital, an independent digital agency based in Vancouver. RW Digital’s mission is to help businesses use web technologies, digital advertising, and web analytics to promote their brands and gain more clients in today’s ever-changing digital space. RW Digital has worked with various mid- to large-sized organizations such as Anthem Properties, Richmond School District No. 38, U-Lock Mini Storage, Volkswagen Richmond, Audi Richmond, and more.
Bookings
Please note that BCLMA networking and educational events are exclusive to:
- Current BCLMA members
- A guest of a current BCLMA member (i.e., spouse or non-member of member firm)
- Representatives of business partner(s) (i.e., vendor(s)) sponsoring the event