Make Yourself Distinct by Acting Out Your 'Core Story'

Traditional marketing techniques used in an attempt to set lawyers and firms apart often fail to resonate with prospective clients because such “marketing speak” lacks authenticity, says Toronto legal business development expert Jane Southren. Legal marketing often focuses on broadcasting messages to the effect that the lawyer or firm provides fantastic service, responsive and sensitive pricing and […]

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Millennials And The Future Of Legal Services

Is there a natural fit between how the legal industry is evolving and Millennial attorneys? Law practice and competition have changed over the last ten years and will continue to do so over the next decade. Technology, Big Data and AIwill influence the delivery of legal services, while greater numbers of Millennials become leaders in

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3 Areas Where Your Law Firm Needs to Innovate…or Die

B2B attorneys continue to face declines in spending by corporate legal departments, and B2C attorneys struggle every day with increased competition and pricing pressure. Law firms are facing increased demands for a bigger focus on efficiency, cost management and trying to do more with less. It really is a call to action for law firms to reconsider

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12 Big Trends Facing the Legal Media, PR and the Business of Law

March 21, 2016   Last Thursday I spoke on a panel in San Francisco with Jenna Greene, editor of the AmLaw Litigation Daily, and David Houston, editor of the Daily Journal — who is also my former boss. The event, titled “What’s Now & What’s Next for the Legal Press,” touched on trends in the legal

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Mining Time by 10ths: How to Increase Productivity and Bill More Time

Mining Time by 10ths: How to Increase Productivity and Bill More Time By Paul Burton No matter how many hours you work, it’s the ones that are billed to clients that serve as the productivity measure in law firms. In addition to the attendant financial rewards, more billed time generally means better performance for the

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