Niche and Industry Marketing – Zoom Event

Personal Branding for Individuals, Practices, and Firms

Looking to jump-start your legal practice?  Want to generate tangible business-development results―quickly? We are excited to present former litigator and marketing director, Ross Fishman in this one fun and fast-paced hour. Attendees can expect to learn all you need to know to narrow your focus, target your efforts, and dramatically advance your personal marketing efforts. This simple, practical, and wildly effective process is among the fastest routes to client-development success.  Attendees will leave feeling educated, energized, and entertained, with a clear understanding of exactly how to market their practice most efficiently.

Specific takeaways to include:

1. The number one thing clients are interested in buying today, and how to offer it to them.
2. The top ten differentiators lawyers use, and how to select the right one for you
3. How you, your lawyers, practice groups, and/or firm can stand out from the pack
4. How to identify and dominate an industry
5. Why clients think “full-service” means “Jack/Jane of all trades, master of none.”
6. Strategies to make your web site and other marketing content ads visually stunning
7. Ways to identify your unique strengths and differentiators
8. How to get started

Guest Speaker : Ross Fishman, JD., CEO of Fishman Marketing

Ross Fishman, a former litigator, marketing director, and marketing partner founded Fishman Marketing 20 years ago. It has grown to become a global leader in professional-services marketing. Fishman Marketing has represented a wide range of clients in strategic marketing, branding, leading edge website and training projects.

Ross has written 10 books and 500 bylined articles, given 500 keynote and CLE presentations, and has received countless honors and awards including being the first inductee into the Legal Marketing Association’s Hall of Fame.

This presentation is via Zoom. The link will be emailed to registrants Thursday, January 26th.